My friends at Short Form Blog explain the quote further:

Reuters’ Felix Salmon discusses the changing nature of Web journalism, where the SEO-friendly days of yore are starting to get a bit more social, which is good for high-quality but much-more-expensive reporting. Salmon’s point? The commodity approach, which has the side effect of diluting quality brands, is still easier, though it’s far more me-too in nature. (ht Matt).

Rest assured, RC readers: I’m not going to start posting a few thousand times a month … no matter how much I want to hit half a million pageviews.

And, for what it’s worth, my best traffic days always involve my best writing, rather than simply on days when I happen to post more than once or twice.

(Source: shortformblog)