Tumblr rolls out a weird new feature:

Introducing: Highlighted Posts

Every now and then, a post comes along that’s meant for big things. It could be pulling the wraps off your new project, promoting your next show, raising awareness for a cause, or just sharing a truly incredible photo. 

Today you’ll have a new option to Highlight those extra-important posts. For one dollar, your post will stand out in the Dashboard with a customizable sticker to make sure your followers take notice!

The nice thing about this is that it shows me who wants to pay for me to read what they write. I should probably spend some time today figuring out a way that Tumblr bloggers can directly pay me seventy-five cents per post to ensure that I look at what they’re posting.

Why pay a dollar to Tumblr so they can help you get my attention when you can pay me directly and be certain?! Or, you know, you could write something really interesting …

(Source: staff)